In a world where social media reigns supreme, staying connected with friends has never been easier. We’re just a click or a tap away from messaging, sharing, or tagging the people we care about. But as much as these platforms claim to bring us closer, are they actually driving us apart?

Studies suggest that while social media has opened up endless communication possibilities, it might hurt our friendships in the long run. The American Psychological Association (APA) recently reported that a staggering 41% of teens with heavy social media use rate their mental well-being as poor or very poor. The culprit? The constant pressure to gather likes and followers, and the fear of not measuring up to others.

A recent study from the Royal Society of Public Health shows that stressing over likes can mess with your head, making you wonder if you’re keeping up with everyone else. The kicker? Seeing all that filtered, flawless content leaves folk — especially the ladies— feeling less than, all because of some Insta illusions.

What’s wild is that juggling multiple platforms at once has been linked to social anxiety. Even worse, the RSPH report says that most social media apps are turning up anxiety levels among young people.

social media friendship

We’re in what experts call a ‘friendship recession’ — we’ve got more connections online but fewer real-life friends. Social media makes it easy to curate a life that seems perfect, but in reality, these digital friendships often lack the depth of face-to-face connections. We’re more focused on impressing strangers than nurturing our bonds with those who truly matter.

Jake Thomas, Head of UAE Market at Snap Inc., says, “Snapchat was designed to be an alternative to social media; to offer users a way to connect to those closest to them, not share their world with vast numbers of strangers. Our platform was built on real connections with real friends and family. Ephemerality, privacy, and authentic interactions with friends were early Snapchat tenets, to which we still adhere today.”

Perhaps it’s time to shift our focus from collecting likes on social media to building genuine friendships. We can transform our online interactions into something more meaningful by valuing authenticity over popularity. Ultimately, it’s not about how many people like your post; it’s about how many people you can count on when it matters.

In a world obsessed with likes and followers, it’s easy to lose sight of what truly matters: real, unfiltered friendships. Let’s stop trading authenticity for approval and focus on building genuine connections that last beyond the screen. After all, when the Wi-Fi goes out, it’s the friends who show up in real life that count the most.

Author

  • Joy Ejaria

    A social media journalist with an unparalleled passion for digital storytelling, Joy's secret weapon is her killer creative flair. Little wonder she’s bossing it as ahlan’s editor these days. After graduating with a degree in journalism, Joy went on to specialise in digital content creation working for UK-based magazines like Men's Health and Who What Wear, as well as working on brands like Dove and Boots.

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Joy Ejaria

Joy Ejaria

A social media journalist with an unparalleled passion for digital storytelling, Joy's secret weapon is her killer creative flair. Little wonder she’s bossing it as ahlan’s editor these days. After...