Meet Aloki Batra, the visionary CEO who’s not just redefining luxury but rewriting the rules on what a high-energy lifestyle brand can be.
At the helm of FIVE Hospitality and The Pacha Group, Batra has turned FIVE Hotels and Resorts’ destinations into worldwide icons, where Dubai, Zurich, and Ibiza pulse with the ‘Vibe at FIVE’. The numbers don’t lie: FIVE raked in over a billion Dirhams in revenue in the first half of 2024 alone by inviting globetrotters to ‘Press Play’ at its Global Entertainment Ecosystems.
And who can forget Batra’s passion-driven endeavour, FIVE Music? The ‘Sound of FIVE’ comes alive through FIVE Hotels and Resorts’ own record label and world-class recording studio. Each week, Batra brings more than 30 sizzling events to FIVE Hotels and Resorts’ buzzing homegrown concepts, setting the stage for A-list celebs, music legends, and trendsetters to mingle and celebrate.
As if that’s not enough, there’s Fly FIVE—the brand’s private jet that is literally taking partying to new heights. From the DJ Booth with Robin Schulz and Lost Frequencies to closing million-dollar deals in the sky, Batra proves that the sky is not the limit—it’s just the beginning.
Not stopping at hospitality, due to the brand’s cult-like following – Batra launched FIVE MODE, a bold fashion line capturing the essence of FIVE’s high-octane energy.
Amping up a social following of over 1.7 million, Batra is the go-to guru of bespoke content brought straight to you by FIVE’s Michelin-starred chefs, chart-topping artists, silver screen, and runway stars – all from signature venues such as Beach by FIVE (Fun Fact: Bohemia’s architectural marvel was hand-drawn into life by Batra himself!)
There’s no stopping the dynamo CEO as he transports the iconic twin cherries from Ibiza to the lush shores of FIVE LUXE JBR with Playa Pacha – the first of its kind in the region.
FIVE Hotels and Resorts remains the ultimate playground for indulgent luxury, imaginative music, and unmatched experiences.
The guests might be playing, but Batra certainly isn’t.
Follow Aloki Batra on Instagram @AlokiBatra.
