Soudi and her husband, Jamal Al Nadak, have quickly become one of the UAE’s most prominent and influential couples on social media. Since their marriage in 2020, Soudi, originally from the UK, has seen her social media presence skyrocket, amassing over 1.3 million followers on TikTok and a number just as significant on Instagram. The couple’s combined influence has made them a fixture on the region’s digital landscape, capturing their audience’s attention with their lavish lifestyle and shared experiences in Dubai’s high-society circles.
Their wealth and luxury are evident, but it’s their authenticity that distinguishes them from many Dubai-based influencers. Their social media showcases a life filled with multimillion-dollar jewellery, exotic holidays, and exclusive art collections. Despite the glamour, Soudi remains refreshingly honest and relatable, often opening up about her personal experiences, including the dynamics of her marriage.
Through their content, they manage to blend glamour with genuine moments of vulnerability, and this has helped them earn a devoted following. Her candid approach allows her to connect with a broad audience, ranging from those inspired by luxury to those drawn to her down-to-earth persona. Together, the Al Nadaks have crafted a digital brand that transcends the typical influencer narrative, making them one of Dubai’s most influential social media power couples.
Follow Soudi and Jamal Al Nadak on Instagram @soudiofarabia and @j9990.