During her pregnancy, Sarah Hamouda craved a chocolate experience unavailable in stores. Determined to satisfy her craving, she began crafting her chocolate bars, blending innovative flavours and textures different from anything else on the market. This personal craving ignited her entrepreneurial spirit, leading to the creation of FIX Dessert Chocolatier.
Since its inception in 2021, FIX Dessert Chocolatier has become a viral sensation, captivating chocolate lovers’ hearts (and taste buds) and gaining widespread attention for its luxurious, handcrafted creations. The brand has transformed how people experience chocolate in the UAE and the world— blending high-quality ingredients with unique, creative flavours.
Before FIX Dessert Chocolatier, Hamouda worked in the corporate world, which she describes as a far cry from her current chocolate-making role. Despite the chaotic start—working long hours in her dining room with machines and kids running around—Hamouda never looked back.
The most significant milestone in FIX Dessert Chocolatier’s journey came when Sheikh Hamdan bin Mohammed Al Maktoum, the Crown Prince of Dubai, personally reached out to collaborate. Her entrepreneurial spirit and passion for her work have propelled FIX Dessert Chocolatier into the spotlight, turning her vision into a global sensation. Despite her rapid success, Hamouda remains committed to maintaining FIX Dessert Chocolatier’s artisanal quality.
Follow Sarah Hamouda on Instagram @fixdessertchocolatier.
