Lebanese sisters, Reem and Natalya Kanj are the powerhouse duo behind the popular and prominent talent management and booking agency, Ego & East, which has rapidly climbed the ranks to become one of the top leading agencies in the Middle East.
The idea to start Ego & East came from their experience in the fashion industry, where they first noticed a gap. They saw this as the perfect opportunity to step in and represent others in a creative, meaningful way. Using and leveraging their experiences that they had gained from London and the MENA region, they’ve redefined what it means to be a talent management and to connect with brands and influential figures.
Ego & East has a seamless bridge between the world’s biggest luxury, beauty, and top-tier fashion brands along with some of the most influential figures from influencers, celebrities, and artists.
The future of the business is very exciting; the Kanj sisters are taking Ego & East on a new adventure. They plan on merging with the renowned agency ‘Maison Pyramide’.This partnership will position them as one of the most groundbreaking and forward-thinking talent management and influencer marketing firms in the industry, and will break boundaries like never seen before within the region.
When they’re not busy dominating their industry, the Kanj sisters love to show their stylish and aesthetic lifestyle on social media. Giving us a sneak peek of what they get up to when they’re not busy being extraordinary.
Follow Reem and Natalya Kanj on Instagram @reemkanj and @natalyakanj.
