Dubai’s fashion scene is powerfully shaped by two of its most influential figures, Ahmad Ammar and Vincenzo Visciglia. As co-founders of AAVVA, they have carved out a distinctive niche within the UAE’s thriving fashion scene. Their brand is widely recognised for its fusion of Arabic and Latin American influences, merging their respective Lebanese and Brazilian heritages with modern architectural insights.
Ammar, a Lebanese engineer, and Visciglia, a Brazilian architect, bring an innovative approach to fashion that blends the technical precision of engineering with the creativity and aesthetic values of design. AAVVA’s pieces are known for their superior craftsmanship, exceptional materials, and meticulous attention to detail, all of which reflect the duo’s engineering backgrounds. They harmonise the contrasts between the East and the West, old and new, and light and dark, creating garments that are not only visually striking but also rooted in cultural significance.
Since its inception in 2011, AAVVA has met with considerable success, particularly among Dubai’s style-conscious elite. The brand’s use of the iconic camel logo, along with its distinct architectural influence, has resonated deeply with both local and international clientele. The fast economic growth and cultural dynamism of Dubai have provided the perfect environment for AAVVA’s expansion, and the brand’s appeal continues to rise as it captures the imagination of those who appreciate both luxury and innovative design.
Through their unique blend of engineering, architecture, and fashion, Ammar and Visciglia are not only designing for today but also shaping the future of fashion, one creation at a time. Their ability to balance artistry with precision has earned them widespread admiration and cemented their status as key influencers in Dubai’s fashion landscape.
Follow Ahmad Ammar and Vincenzo Visciglia on Instagram @ahmadaavva and @vvisciglia.
