In 2016, my biggest achievement has to be the launch of Last Exit on Sheikh Zayed Road, Jebel Ali. It’s a food-truck park that offers gourmet cuisine inspired by cafés and flavours from all over the world. Not only did the idea prove to be a hit with residents and visitors, it also captured the imagination of media and generated large amounts of coverage.
Early in 2017, we opened the second Last Exit on D63 and there’re plans to expand to a further eight new locations on other roads in and around Dubai.
Working at Meraas means I’ve had the opportunity to be involved in a diverse portfolio of unique destinations across Dubai, which have included the multibillion-dollar urban-living concept, City Walk, as well as more niche projects.
My area of specialism involves understanding how to leverage new and emerging trends in retail, food and beverage concepts and experiences, to create destinations that are new and unique. This often involves working closely with established global brands, but increasingly we’ve also seen our fair share of home-grown success stories and have been able to influence the growth of new business sectors and industries.