What’s your Vision? Make it Come True with Ray-Ban!
Ray-Ban Envision honours the strength it takes to be true to yourself. And as part of the Ray-Ban Envision Series, you’re invited to visit ray-ban.com to log on and submit your creative vision. It could be something you’ve always dreamt of doing, but that you need help to bring to life. So, why not take a chance to make your vision a reality?
Leading the call for entries are Ray-Ban’s Satellite Visionaries including Middle East artist The Narcicyst, aka Yassin Alsalman. He’s a Dubai-born musician, actor and multimedia artist who has showcased his work in international forums like TedEx and the Dubai International Film Festival. Ray-Ban helped Yassin make his vision come true by supporting him to make his short music film, RISE.
Yassin wrote and acted in the film and it’s directed by renowned Emirati film maker Ali Mustafa. Set in 2020, in an unknown Arabian city run by a mysterious corporation called The Medium, it follows a day-in-the-life of young businessman Jamal El-Nargisee. As the world around him is crumbling, Jamal is trapped between his imagination and his nightmare. RISE also features three songs from The Narcicyst’s new album.
“Ray-Ban made it possible for me to turn my vision into a reality with this film,” he said. “RISE was always a dream. As I started working on tracks for my follow-up record, I wanted to visually represent the freedom of creation I have always strived for. I wanted to push the limits but pay homage to my inspirations.”
Another group of musicians are being helped to realise their dreams by Ray-Ban. UAE band Juliana Down have opened for international acts including Muse, Guns N’ Roses and Maroon 5.
They’ve had their vision of taking music to more fans come true. Every week they choose a different venue to play at from entries submitted online.
Lead singer Dia Hassan said: “The idea is fans submit a picture of a place and we choose our favourite and then we set-up a concert.
“It’s not been done in the UAE but the Foo Fighters did it in the States. It’s been a dream come true. We wanted to give back to the fans because there aren’t many concerts happening for local talent.”
So far the band have played at The Fridge in Al Quoz, Dubai, at a fan’s birthday party, as well as the offices of book publisher The Explorer.
So if you don’t have your own vision mapped out just yet; why not help the band with theirs by suggesting where they should play?
As part of the Ray-Ban #EnvisionSeries, Team Ahlan! visited www.rayban.com and posted our visions