UAE's first national brand logo unveiled

UAE's first national brand logo unveiled

08 Jan 2020

More than 10 million people voted in the online poll

A new logo that will represent the UAE to the world has been revealed.

It was unveiled by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, and Sheikh Mohamed bin Zayed, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces, at Qasr Al Watan in the country's capital on Wednesday.

"The UAE Nation Brand tells the story of our union, our unity, our future and of a country that is firmly making its mark across the world. Our goal for the new brand is to enhance the Emirates’ global reputation, in which we invested thousands of teams throughout 48 years of constant work," Sheikh Mohammed bin Rashid said at the unveiling.

"The Emirates will plant 10 million trees, and with them we will plant a new hope and a new story of inspiration. We call on all sectors and entities in the country to use this logo as part of their strategic initiatives and events that help convey the UAE’s story to the world," he said.

The seven lines of the new logo are said to represent the leaders of the seven emirates who agreed to unite under one flag. Seven lines, shaping the map of the Emirates using the national colours, represent the unity of the future-focused leaders.

UAE's first national brand logo unveiled