UAE in the Battle of the Fittest!
It’s official! Residents in the UAE are fighting the flab to become the fittest in the world! According to figures out last year the UAE had been seventh out of 177 countries on the 'Global Fat Scale.‘
But it seems that didn’t sit well with residents who are now working out more than ever before. New figures reveal that UAE residents are following doctor’s orders with as much as sixty per cent taking part in some type of sporting activity at least three times a week.
According to the research 34% of UAE residents prefer to hit the gym, closely followed by 30% who opt for yoga or pilates classes to stay healthy and reduce stress. Meanwhile, 24% prefer to mix social activity and exercise with team sports and competitive games. Findings also revealed that 7% of the population is opting for intense one-to-one sessions with personal trainers whereas 5% would rather work out behind the scenes in their own homes with a fitness DVD.
The survey was comes ahead of the launch of the region’s largest consumer lifestyle event – The Life & Style Show UAE, taking place 5 to 7 December 2013 at the Abu Dhabi National Exhibitions Centre (ADNEC).
“Our research provides real insights into the prevailing attitudes towards wellbeing amongst UAE residents. What the results reveal is a significant commitment towards fitness in the UAE which is in stark contrast to current popular perceptions. Clearly a significant proportion of the population likes to achieve balance in their lives by working hard, playing hard and looking after themselves,” said Ashley Roberts, Event Director, dmg events Middle East.
The Sport & Leisure show will sit alongside Fashion & Beauty, Speed & Power, Home & Living, Gizmos, Gadgets & Tech, Hobbies & Games and Luxury Property & Build during the three-day show. Visitors to the Life & Style Show UAE will be able to access the seven individual events, including the feature areas, via one ticket.
Visitors and sports enthusiasts will have the chance to walk away with some of the best bargains, test the latest sporting equipment or watch some impressive sport displays in the UAE from exhibitors such as 800 Sport, Fitness First and Cobra Muay Thai Abu Dhabi.
They will also have access to advice from nutritionists and experts on how to lead a healthy lifestyle. In addition, for those who want to kick start their healthy lifestyle at the show, DUPLAYS, which organises recreational sport leagues, will help the whole family keep in shape with 32 teams competing in a three-day football frenzy.
“The Life & Style Show UAE will be the biggest consumer lifestyle show the UAE has ever seen with over 51,000 visitors expected across the three days. The Sports & Leisure show is one of our most interactive areas, and with the likes of DUPLAYS there will be something for everyone to enjoy a much healthier lifestyle,” continued Roberts.
“We are extremely excited about getting the UAE up and moving at the show. Our ultimate aim is for everyone to walk away with a positive attitude to staying fit and healthy. We are great believers in integrating sports into individual communities and The Life & Style Show UAE is the perfect opportunity for us to create awareness of what we can offer,” said Monica Saade, DUPLAYS, Events Manager.