Tyra Banks Launches Cosmetics Line

Model and television personality unveils new Tyra Beauty collection
Thursday , 09 October 2014
Tyra Banks Launches Cosmetics Line
© WENN.com

After decades of experience with in the glamour industry Tyra banks, the world’s most ‘fierce’ supermodel and super-businesswoman, has launched her own beauty line appropriately named Tyra Beauty.

According to the leggy fashionista, she drew inspiration from her own knowledge of makeup from years in the modeling world and translated it into products that allow women to highlight their own beauty.

Banks recently told People magazine: “Without makeup, I would have never been a supermodel, I don’t wake up with naturally sculpted cheekbones, I paint them on! I believe makeup is the great beauty equalize.”

She added: “do you know how good it feels to finally be able to tell the world why I attended Harvard business school! I truly learned how to master building and leading my own cosmetics experience.”

The former Vitoria’s Secret Angel, who is famed for coining her very own term ‘smize’ which means to smile with your eyes , included a line in her cosmetic brand made specifically for eyes under the phrase’s name.

Other products include TYover, a variety concealer, highlighters and eye-shadows, as well as It Factory, which includes a range of suede and juicy lip-colours

The 40-year-old starlet joins several other models with their own cosmetics collections, including fellow supermodel Iman, who create Iman cosmetics in 1194 to provide difficult-to-find shades for darker skinned women.

The former model has a long resume in the industry, giving her plenty of credibility in the field.

She has both judges and coached finalists on the coveted show America’s Next Top Model, which she has exclusively produced ever since the first began in 2003. And the 21st season of the hit reality competition, including both men and women, premiere earlier this August on the CW network.

Meanwhile Tyra has landed a deal with Disney to launch a new talk show for 2015.

Wow, there’s no stopping Tyra Banks!

INFO:  Tyra Beauty products range in price between Dhs24 and Dhs78, exclusively available at www.tyra.com

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