Tried & Tested: Amazon Apple Keratin

The easy way to frizz-free hair
ByLauren SteadmanMonday , 15 September 2014
Tried & Tested: Amazon Apple Keratin
Before and after

What? Amazon Apple Keratin by Eideal

Where: Vitalita Beauty Salon at Habtoor Grand Resort & Spa, Dubai, 04 399 5020,

How Long: 2 hours 30 minutes

How Much: From Dhs1,200

The treatment: Cursed with thick wavy hair that frizzes up when exposed the slightest humidity, I was thrilled at the prospect of having my unruly mane tamed.

During my consultation with stylist Najib, I explained I didn’t want poker-straight locks, just to knock out the kinks and achieve a glossy look that would last longer than five minutes after stepping outdoors. Amazon Keratin comes in three tasty-sounding varieties, including chocolate and grape, each giving different results, and he selected the mildest one, apple. First, my hair was washed using a clarifying shampoo to strip it of any lingering conditioner, oil or dirt. It felt like straw afterwards, but the step was necessary to ensure the product ‘took’. I’d heard keratin treatments could be a bit pungent, but the smell of the formaldehyde-free formula was barely noticeable. The final step was another deep rinse, and after a blowdry my locks were lush – frizzy Lizzy no more!

The Results: One week later, I no longer look as though I’ve been dragged through a hedge backwards, even when I’ve dashed out of the door with wet hair. I’ll definitely be back for a top-up.

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