The promoter who’s rocking a brand new Dubai stadium
I run a team of industry and events professionals under 117Live, which books, designs, produces and promotes live events, shows and superstar concerts across our markets in the Middle East, Asia and the Americas.
It’s hard to pick a top achievement for 2016. We launched 117Live, built an entirely new 30,000-capacity open-air venue, Autism Rocks Arena, and we’ve conceptualised and promoted the first of many Fiesta De Los Muertos, as well as booking, producing and promoting live events in far-flung destinations such as London, Palm Springs, Singapore and the Maldives, and opening our Hong Kong, Singapore and Manila branches.
For 2017, we’ve an amazing calendar of events, which includes Elton John, Guns ’N Roses, Bryan Adams, Russell Howard and Justin Bieber.
Tenacity and luck are essential in this business, in order to find the right partners and build a team. It’s important to walk the walk, not just talk the talk, which ultimately separates us from the rest of the field.