This cinema will kick out anyone who uses their phone during a screening
There's nothing worse than people having obnoxiously loud conversations on the phone while you're trying to enjoy a movie. Immersing yourself in what you're watching is part of the cinematic experience, but some people really like to test your patience, don't they?
Luckily, VOX Cinemas decided to address this ongoing issue with a new rule that forbids any distractions in the cinema.
They call it their 'Distraction Free Screening,' where anyone who is caught texting, talking, or tapping will be asked to leave the cinema.
Distraction Free Screenings are coming to #VOXCinemas! No texting, talking or tapping — It’s an all new experience made to immerse you in your favourite movies. See #OnceUponATimeInHollywood, #TheCurrentWar and #TheKitchen among others in peace soon. #ForTheLoveOfMovies pic.twitter.com/VVw8Hb3kuJ— VOX Cinemas (@voxcinemas) August 20, 2019
Upon announcing the news, Twitter was full of doubts about whether this new rule will be a flop or not. People were mainly questioning how VOX is planning to make people abide to the rules. But they explained their strategy, saying: "Our dedicated ninja-like staff members will be surveilling the audience at all times."
Good question! Our dedicated ninja-like staff members will be surveilling the audience at all times. Anyone who doesn’t comply will be asked to leave.— VOX Cinemas (@voxcinemas) August 20, 2019
Stay tuned for an in-depth article with everything you need to know about our Distraction Free Screenings.
Others applauded VOX's initiative and expressed their views about the huge change in the cinema etiquette of people. One user even said that it seemed like a "cultural issue."
Some people knocking this. Impossible to fault. Yas, it should be distraction free at all times, but that's not the fault of @voxcinemas — it's a cultural issue. Any initiative designed to combat it should be applauded. https://t.co/bBPIO43Faz— The Content Guy (@joelipscombe) August 21, 2019
According to VOX, this idea actually came from movie enthusiasts themselves who signed up for the initiative, so really, VOX is just looking out for us.
Reducing distractions will continue to remain one of our top priorities to ensure everyone has a great experience all the time. However, Distraction Free screenings will be enforced by moviegoers themselves who have signed up to this initiative by agreeing to the rules.— VOX Cinemas (@voxcinemas) August 21, 2019
So, what are the rules that everyone needs to follow during this distraction-free screening? We listed down some major don'ts for your future reference:
- All phones must be switched off, or on silent mode -all urgent calls but be taken outside the cinema.
- The experience is only allowed for viewers 18 and above.
- No talking or tapping of any sort.
VOX is yet to release an in-depth article of all the things you should know about the new experince. We think this is perfect for movie critics or bloggers who really want to concentrate on the movie.
What do you guys think? Would you prefer this over the usual screenings or nah?