Karl Lagerfeld is Bringing His Brand to the UAE in a BIG Way!

The Chanel designer has signed a huge deal in Dubai
ByLindsay JudgeThursday , 01 May 2014
Karl Lagerfeld
© 2014 AFP
Karl Lagerfeld
Karl Lagerfeld and Cara Delevingne
© 2014 Getty Images
Karl Lagerfeld and Cara Delevingne

It's been revealed that Karl Lagerfeld has plans to expand his business within the Middle East bringing his own-brand stores to the region. The German-born designer has inked a five-year deal with Dubai-based holding company Chalhoub which will see 10 Karl Lagerfeld concept stores open in the Middle East, with a further 15 shops by 2018.

Patrick Chalhoub, Co-Chief Executive Officer of the Chalhoub Group, told WWD: "We believe that by combining our expertise with Karl Lagerfeld's iconic vision and strategy, we will be able to build a successful brand in the Middle East region and respond to customers' needs and aspirations."

The first stores are set to open later this year, with the first in the Stars Avenue Mall in Jeddah, Saudi Arabia, next month. It will feature all of the designer's eponymous brand's products, including accessories and ready-to-wear.

The Chalhoub Group already operates boutiques in the Middle East by luxury companies including Ralph Lauren, Lanvin, Lacoste and Marc Jacobs.

Pier Paolo Righi, CEO and president of Karl Lagerfeld, added that this would help plans to open 100 new stores around the world over the next five years. It comes after the huge success of Karl's London store which opened earlier this year. Celebs have gone crazy for Karl merchandise!

It also coincides with the fashion mogul heading over to Dubai on May 13 to showcase Chanel's latest cruise collection - stay tuned for all the goss on that!

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