The East India Company Launches In Qatar
A gorgeous looking new store has opened in Lagoona Mall selling divine teas, chocolates and more!
A grand event attended by Her Majesty’s Deputy Head of Mission, Mrs. Cecille El Beleidi, was held last night to launch The East India Company, in collaboration with local partner Nasser al Ansari of Octagon International.
It carries an expertly curated selection of fine teas and coffees, artisan sweet and savoury biscuits, an exquisite chocolate range and flavourful jams and marmalades. The extensive range also includes the company’s exclusive hand-crafted bone china and porcelain for tea and coffee. Unique in appearance and rich in history, each piece is painted by master craftsmen using mineral paints and 18 carat gold.
Since its creation in 1600 by The Royal Charter granted by Queen Elizabeth I, the influence of The East India Company has been great. It transformed Britain’s dining tables through the introduction of exotic ingredients and flavours, but more fundamentally, it changed the world's tastes. It continues to explore the globe to surprise and delight customers with inspirational tastes crafted from the finest ingredients but it remains a quintessentially British brand with influences from diverse cultures.
The company offers products that have been crafted by artisans and specialists from around the world using ingredients that have been carefully sourced for their quality and have a well-known provenance. Each tea in the range is personally selected by The East India Company’s Tea Master ensuring only the finest quality teas are available. A direct relationship with the tea estates enables the company to stock some of the freshest teas available as they arrive in-store within 28 days after the leaves have been picked on the tea estates.
The East India Company’s entry into the Qatari market comes as part of its strategic regional and global expansion plans. The company has already successfully opened a store in Kuwait in 2013 and is close to completion for franchises in the United Arab Emirates and Saudi Arabia.
Their products are sold in Harrods, so they must be good!