The Color Run is Coming to Dubai!

Competitors will be pelted with powder at the UAE's craziest sporting event
ByLauren SteadmanMonday , 04 August 2014
The Color Run is Coming to Dubai!
Dare you enter this year's dash?

A rainbow-hued race is set to thrill UAE residents when it returns to Dubai this autumn.

The Color Run sees onlookers pelt competitors with bright shades of powder paint as they brave the crazy 5km dash.

Participants must pass through the course’s four Color Stations and follow just two rules , with only two rules – turn up dressed in immaculate white...  and cross the finish line plastered in a kaleidoscope of hues!

The event’s corporate partners are health insurance firm Daman and IMG Sports Technology Group.

Dr Sven Rohte, Chief Commercial Officer of Daman, said: “Following the tremendous success of the first two events in Dubai and Abu Dhabi, we are excited to be bringing The Color Run presented by Daman’s ActiveLife back to Dubai Autodrome.

“It’s clear that this event just keeps getting bigger and better, as do the smiles on the faces of the UAE’s Color Runners!

“There really is no better way to get active and have a great time with friends and family.”

Greg Sproule, Managing Director of IMG Middle East, said: “The Color Run delivers everything that people love – a chance to escape everyday life, to have fun with friends and family, and to let go and get a little bit messy!

“It’s a joy to organise because it ignites such great excitement and happiness in people. The feedback and inspiring stories we hear from our Color Runners as a result are extremely rewarding.”

The event first came to the UAE December 2013, selling out in weeks and featuring more than 8,500 participants who walked, danced and cartwheeled their way around the course.

INFO: Sat 29 Nov, Dubai Autodrome. Entries open 9am, Thu 28 Aug, at Adventure HQ stores nationwide and at www.thecolorrun.ae; fee Dhs140. Online entries close 5pm, Wed 15 Oct; instore entries close Wed 26 Nov. Entry fee includes a gift pack, an event T-shirt and sweatband, and $1 donation to charity. Follow the Color Run on Twitter @TheColorRunUAE, on Facebook at www.facebook.com/TheColorRunUAE, on Instagram at www.instagram.com/TheColorRun and www.youtube.com/TheColorRunUAE

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