Big changes are afoot at Jimmy Choo. Co-founder and Director of the luxury accessories label Tamara Mellon is set to stand down from her role after 15 years at the helm, severing all ties with the brand. The shocking announcement was made earlier last week when it was confirmed that Tamara would be leaving the company with immediate effect, causing much speculation as to whether she was pushed out of her role by the companies new shareholders Labelux who bought the Jimmy Choo label earlier this year. However, with Tamara no longer leading the way, industry insiders are already speculating that her departure could signify a huge change in direction for Jimmy Choo Ltd. With collaborations with high-street brands such as H&M back in 2009, as well as partnerships with Hunter and Ugg, many believe the label is becoming too mainstream to retain its place at the top of the luxury market. The future of Jimmy Choo Ltd will depend entirely on whether the brand decides to regain its exclusivity placing itself back at the top end of the luxury market, or it continues to embrace its new popularity, thereby opening itself up to a new set of followers. Sadly, all we can do is wait to find out.
As for Tamara however, WWD has already reported that she has plans in place for her next project – a life style brand under her own name that will rival the likes of Tom Ford, or Tory Burch. “Funding is already in place for a Tamara Mellon brand,” a source told WWD, “but [there are no] further details of a timetable for a launch”. Mellon, whose own fortune is worth a staggering Dhs1.5 billion certainly has the strength to support this new and exciting venture and is already seeing the bright side of her new situation, “I am so proud of all we have achieved at Jimmy Choo over the last 15 years and know that the best is yet to come”.