Tag 91.1

The Filipino radio station raising the bar on the FM charts
ByJasmine BandaliWednesday , 05 March 2014
Ten years from now... I just want to be back in my hometown with my family LITO 'BLUEBIRD' ECHIVARRIA
© ITP Images
Ten years from now... I just want to be back in my hometown with my family LITO 'BLUEBIRD' ECHIVARRIA
© ITP Images
© ITP Images
© ITP Images

Nominated for being ‘The Best in Dubai’, the Tag 91.1 team of presenters have steadily ensured that the first and only Filipino radio station in the UAE has become a massive hit. Since first launching on the airwaves in March of 2013, Louie da Costa, Chikay, Maria, Lito ‘Bluebird’ Echivarria and Maldita  (pictured) have been entertaining their listeners with their quick wit and local Pinoy content that has held the attention of a 60,000-strong local audience and is slowly gaining fame internationally. 

Louie, who has lived in Dubai since she was a little girl and is the most famous of the group, already had a huge fan following as the ‘Filipina Queen’ during her five-year stint at Virgin Radio. However, she reveals that it was the launch of Tag that really put her on the map. “I kicked off as the breakfast show presenter and it’s just been massive since then. Our faces were plastered on bus stops all over Dubai and then Justin Bieber followed me on Twitter, which got me thousands of new followers!”

While the team is riding high on the station’s success, both Maria and Chikay are also adjusting to Dubai, having only arrived in the emirate last year. Gushing about the must-see attractions of the city, you’re likely to catch this duo ticking off their Dubai to-do lists in any time spent away from work.