British model Suki Waterhouse has been drafted in by Italian trainer brand Superga to take on the role of brand ambassador. Succeeding the company’s previous face, Rita Ora (after her breach of contract earlier this year), Suki has found herself not only fronting the new campaigns but turning her hand to designing a few pairs herself. Describing the collection as ‘Happy Little Hearts’, the 22-year-old’s designs consist of three retro ‘flatform’ styles.
"I spent a lot of time putting paper over my laptop screen and tracing things for inspiration, that bit was tricky," Waterhouse told Vogue UK, "I was in Paris over that time, so ideas came from shop windows and my experience there. It was a really interesting process, I learnt a lot." She said.
Set against a retro backdrop, the label’s new S/S14 campaign is said to be centred around the Italian expression of Sprezzatura: the art of looking good without seemingly trying- something which we think Suki has nailed! Waterhouse takes on the responsibility from the previously appointed British it-girls Rita Ora and Alexa Chung, who also got to create their own collection during their reign.
The footwear label is well known for it’s high profile collaborations - previously enrolling the likes of Mary-Kate and Ashley Olsen for The Row, Giles Deacon, Henry Holland as well as renowned bloggers Leandra Medine of ‘Man Repeller’ and Chiara Ferragni of ‘The Blonde Salad’ to design exclusive pairs. It’s most recent collaboration, however, has been with Fashion Targets Breast Cancer- producing a pair of pink plimsolls with 30% of the sales going towards the charity organisation. And as her first port of call as face of the brand, Suki can be seen donning the rosy runners in the charitable trust’s campaign.
INFO: The Fashion Targets Breast Cancer x Superga trainers are available now at www.fashiontargetsbreastcancer.org.uk/shop/ along with an array of other items designed for the cause. And as for Suki’s collection, we’ll be anxiously waiting until the designs drop, the date set for late August.