Spice Girls Musical Viva Forever! Gets the Axe

That didn't last forever! Viva Forever! will close next month, at an estimated loss of around £5 million
Spice Girls Musical Viva Forever! Gets the Axe
The Spice Girls at Viva Forever!'s opening night

We weren't expecting the Spice Girls musical Viva Forever! to last forever, but this has been an extra short run! Written by Jennifer Saunders and based on songs written by the girl group, the musical opened last November and had recently had its run extended to February 2014, but the cast and crew were told yesterday (1 May) that the production on London's West End will finish on June 26.

The show was slammed by critics when it was reopened, prompting a recent revamp and speculation huge parts of the musical were to be rewritten in a bid to attract more audiences.

According to the Daily Mail, Viva Forever! will close at a loss of at least £5 million.

Producer Judy Craymer said “It is with a heavy heart that we’ve had to make this very difficult decision to post closing notices for this original show which is blessed with one of the most brilliant casts currently on the West End stage. We set out to create a contemporary story that truly reflects our time; to take a satirical look at the underbelly of a TV Talent show and the chaos that ensues for a mother, her daughter and their friends, a theatrical event to embrace all generations both on and off the stage. Testament to that achievement is the standing ovation at every performance from an audience of families and friends all enjoying a great night out. The show has evolved since we first opened and is now brighter, lighter and funnier, but despite the wonderful audiences and extremely positive feedback we just can’t make it work. I'm so proud of everyone involved in this production. Viva! Forever may be taking its leave for now in the West End but the legacy of Spice Girls will never fade.”

The Spice Girls said “We want to thank the cast and all the fans for their support, and although Viva! Forever won't continue in the West End we are thrilled that the thousands of people who came to the show had as much fun as we did.”

However, cast members Anthony Topham and Ben Cura - who play Lance and Angel - have taken to Twitter to talk about the closure.

Anthony tweeted: "Cut price Gerrard Butler type who can do a Geordie accent for hire! Viva Forever given its notice and will close 29th June. #iblamesting"

And Ben wrote: "that's the way it goes - can't win them all!"

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