Consider yourself a social media influencer? Listen up!
On Tuesday the National Media Council of UAE (NMC) put forward a new set of regulations for electronic media that would ensure a ‘balanced and responsible media content.’
It was revealed that social media influencers will now require a license to carry out their activities online, be it promoting brands or e-commerce. The license will be issued by NMC and will be same as the one acquired by all the newspapers and magazines in the region.
Speaking at a news conference in Abu Dhabi, Mansour Al Mansouri, director-general of the National Media Council explained, “Today, electronic media has become highly influential and widespread tool; it is imperative that we enhance its reliability. Digital media is one of the fastest-growing sectors in the Middle East, especially videos, games and e-books. Regulating this sector will attract new global investments which, in turn, will improve its development and competitiveness.”
He further added that the government acknowledges that influencers are now a part of the overall media landscape.
And what happens if somebody doesn’t comply with these guidelines? According to The National, there will be a penalty of Dhs 5,000 along with a verbal or official warning, or worst, closing down of the website/account if anyone practicing commercial activities on social media failed to get themselves registered by the end of June.
Fortunately, the new regulations do not apply to personal websites and blogs that are not there for money making purposes.