Simon Cowell has a new girlfriend. The 53-year-old music mogul has enjoyed a string of dates with Louise Griffiths, who was previously engaged to Formula 1 star Jenson Button until 2005, and even invited her to his Beverly Hills home to celebrate his recent birthday.
A friend of Louise told The Sun newspaper: ''It is very early days but there is certainly a chemistry between them.''
After one date, Louise, a former contestant in TV talent show Fame Academy, tweeted: ''Going to bed as the sun is coming up. Haven't done that in a while! #fun.''
However, the brunette beauty's pal insists the relationship isn't serious yet as Louise is wary of Simon's reluctance to commit to one woman.
The source added: ''She knows there are commitment issues. Currently this is not serious, but the beginnings of a promising relationship.''
Simon's spokesperson Max Clifford revealed he is unsure who the TV talent show judge is currently dating.
He said: ''There have been two or three very attractive ladies who people are asking about in relation to Simon - and I'm not sure of any of them.''
The X Factor chief was recently romantically linked to Carmen Electra.
He got engaged to make-up artist Mezhgan Hussainy in 2010 but they split a year later, and his other previous girlfriends include Sinitta and Terri Seymour.
Simon, who is known for remaining close to his former girlfriends after they split, previously admitted he likes to see the women in his life ''fight''.
He said: ''Every girl wants to be number one and they're very territorial. I like the fight, because otherwise I'd have a dull group of girlfriends.''