Serena Williams' new husband Alexis Ohanian has turned their baby girl into a billboard star to celebrate the tennis ace's solo return to the competitive circuit.
The sportswoman has been focused on getting back to top form ever since giving birth to daughter Alexis Olympia in September, and to mark mum's upcoming participation in the BNP Paribas Open in Indian Wells, California, Reddit co-founder Alexis Sr. has commissioned four billboards en route to the city in Palm Springs.
The huge posters all feature baby Alexis, and spell out, "GREATEST MOMMA OF ALL TIME", with the final one featuring a photo of Serena holding her little girl, alongside the message, "Serena Williams G.M.O.A.T. (Greatest Momma of All Time) - Alexis Jr + Sr."
Let's take a closer look at them:
"These just went up on alongside I-10 (highway) into Palm Springs," the proud dad wrote on Instagram. "@olympiaohanian & I wanted to welcome her back to tennis. Designed them myself, with some help from Jr. #GMOAT".
The touching surprise reduced a stunned Serena to tears.
"Literally am crying," she replied to her husband's post. "This is so sweet. I love you."
In case you were under any doubt about just how in love with Serena Alexis is, just look at him watching her play during the Australian Open last year:
We're not crying, you are...