Say "I Will If You Will" for Earth Hour
We’re signing up for Earth Hour’s just launched 2012 campaign “I Will If You Will” that uses YouTube to get people to share a personal dare with the world. “What are you willing to do to save the planet?” is the question that will connect individuals and organisations to a challenge, and the answers – ranging from recycling to switching to energy efficient light bulbs to signing up for paperless banking – are just what make a difference to the earth’s wellness quotient.
Earth Hour began as a one city initiative in 2007, and has since grown to be a 5,251 city strong global movement, reaching 1.8 billion people in 135 countries across all seven continents.
In the UAE, participation in Earth Hour began in 2009 and the popularity of the campaign has increased year on year. In 2011, all seven emirates saw official participation from key landmarks including Sheikh Zayed Mosque, Burj Khalifa, Al Qasba and Fujairah Fort.
This year, Emirates Wildlife Society in association with WWF (EWS-WWF), plans to make Earth Hour the biggest it has ever been in the UAE by getting even more people involved in the global movement. Join in to make a difference, we know we will.
INFO: Earth Hour 2012, 8.30pm to 9.30pm, 31 March, www.ewswwf.ae/earthhour