RTA's parking machines are getting some pretty cool makeovers
The parking machines around Dubai are getting a makeover and they actually look pretty cool.
According to Dubai Media Office, the designs are created in conjunction with Brand Dubai, and six locally-based artists have created the 15 different designs.
About 100 machines will get the new decor, across Jumeirah, Media City, Al Mustaqbal Street.
Rowdah Al Mehrizi Director of Marketing and Corporate Communications, Roads and Transport Authority (RTA) says: "RTA is committed to supporting the vision to convert Dubai into an open air museum that enhances the happiness and well-being of the people of the city. We are keen to work with other organisations in Dubai to enrich the creative atmosphere that Dubai offers to both residents and visitors. Through this project we seek to artistically transform parking spaces so that the public can engage with these areas in new meaningful ways.”
“RTA has recently embarked on a journey of brand enhancement and part of this activity have changed the colour of parking machines to blue to make them compatible with the new RTA brand purpose: Make. Move. Transform.
"The blue colour, is used in communication elements to reflect various mobility modes and hints at transparency, innovation and reliability which are some of our brand attributes. The colour blue is now being used to represent the parking machines as well. The colour red is used to communicate various sovereign services like licencing services, salik , smart applications and host of other services that are delivered through various channels.”