fenty beauty, rihanna, charity, children in need

Rihanna Is Donating Fenty Beauty Proceeds To School Children In Need

26 Aug 2018

The star has pledged Dhs11.3 billion to fund schooling around the world

Rihanna will be handing over profits from her Fenty Beauty products to African students in need throughout the month of September.

The Work hitmaker is channelling the proceeds she receives for her makeup products into her Clara Lionel Foundation (CLF), a charity she established in 2012 and named after her grandparents that works to improve conditions for impoverished communities around the world.

Rihanna's Clara Lionel Foundation will partner with the Global Partnership for Education (GPE) and the Campaign for Female Education next month to provide scholarships to girls in Malawi attending secondary school, and the star hopes customers who buy her Fenty Beauty products will feel good about contributing to the cause.

"We hope that this collaboration allows the Fenty Beauty community to feel not only like they're part of the CLF journey but also that they can take action on issues they are passionate about," Justine Lucas, executive director of Rihanna's charity, tells Marie Claire. "At the heart of our mission is the idea that everyone can play a part in creating a more just and equitable world by contributing in their own way."

Rihanna and her team provided bicycles to students in Malawi last year and the pop star visited the country with Lucas to see firsthand how their philanthropic work is impacting Malawian communities.

"We saw firsthand how this critical intervention helps girls avoid early marriage, early pregnancy, and HIV/AIDS," the executive director recalls, noting many of the students who graduate from secondary school move on to become businesswomen. "We met a wonderful young woman, Annie, who graduated (and) opened her own restaurant, and is now able to support her entire family."

Rihanna, who pledged to help raise $3.1 billion (Dhs11.3 billion) for Global Partnership for Education to fund schooling around the world, is also hosting her annual fundraising Diamond Ball event in September. She raise over $5 million (Dhs18.3 million) at the gala last year.