Rashmi Kumari Ahmad
Dubai lured me with the promise of a new adventure. After 20 years of dealing with cold New York, I was ready to head off to somewhere a lot warmer.
Seven years of bespoke couture has led me to launch an easy-to-wear pret range. My first collection of flirty skirts and painstakingly embroidered and embellished crop-tops have been snapped up by stores like Bloomingdale’s and Ginger & Lace.
I have established myself in Dubai but expanding overseas has been a huge leap forward. My pieces at Cream Jeddah were a great success. I’m keen to embark on more collaborations.
You cannot be out of the social media loop. I learned this lesson late and regret not setting up an Instagram account earlier in the game.
I need to push myself to experiment. I had gotten complacent, designing items that sold. I realised that fashion evolves quickly and even though people are loving and buying what I have to offer, I need to try new ideas and styles. That’s what I did with my pret line!
Skewering Instagram clichés with hilarious results; duck-face selfies, food photos and throwback Thursdays are all roasted!
They have a special tab to connect with other travelers, one that shows trip and tour reviews and one that lets users search and book trips without having to leave their Facebook Page.
Farrah Alshah Kasem
This CEO makes work seem like child's play
Kidz! Blog knows its market – the youth of Dubai. We provide an educational yet fun magazine, distributed via schools in the city. The plan is to launch a website for this tech-savvy audience that provides daily updates, games and interactive content too.
Bringing On The Bling
Being chosen by S*uce as one of their brands was a huge break for my eponymous jewellery line. In 2014 we secured four new retailers; S*uce Rocks, S*uce Dubai Mall, and in Almaty, Sirius and Armonia. In 2015, I plan to expand to US and European markets.
Nour Rankousi al Gaddah
The nutrition expert shows us how to get fit
Renowned Syrian make-up artist Rose Arbaji, who did our hair and make-up today, is a good friend. That’s why I invested in her business.
There is huge scope for a health and fitness specialist in Dubai. There is growing awareness about changing one’s lifestyle to take care of yourself inside and out.