Qatar’s Noor Abuissa collaboration with British label Art on Fashion

Qatar’s Noor Abuissa collaboration with British label Art on Fashion

13 Jul 2015

Doha loves scarves!

When young Qatari artist Noor Abuissa exhibited her geometric paintings at Al Riwaq, she had no idea what would happen next. The perfect symmetry and vibrancy of Noor’s artwork was noticed by Farheen Allsopp of the UK-based Art on Fashion, who had been looking for a local artist whose work was quintessentially Qatari yet versatile enough to appeal to the international market. We asked her about her off-the-wall designs…

Did you always want to be an artist?
I’ve always had a passion for art, but never thought I would be lucky enough to make it my career! I’ve tried different career paths in the past, but never found the same excitement as I have every day with making art.

What’s the relationship between art and fashion?
Today, more than ever, the relationship between art and fashion is proving to be a very fluid one. More and more artists are collaborating with fashion labels – which gives the fashion label unique patterns to work with and gives the artist global exposure. It’s a win/win situation! 

What’s your own personal style?
My personal style is very simple and relaxed – and I am of course very much in love with scarves!

Do you think that Islamic design has a lot to offer the fashion world?
I think Islamic design is incredibly powerful, with its strong geometric shapes and use of colour. We’re seeing more and more of this aesthetic being used in everything from fashion to home furnishings. It’s definitely on the rise in the fashion world.

Why did you choose to design scarves?
I have always wanted to design scarves as I thought my geometric patterns would look beautiful on delicate silk material. I just love the contrast of having bold shapes on soft materials.

What’s next for you?
I am looking forward to designing next season’s scarves, which will come out later this year, and of course always working on more art.