When half of America is watching the TV and it costs $4.5m for 30 seconds, you'd better bring out the big guns. Here's our Top 10 ads this year...
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Kim Kardashian talks about data whilst preening in a mirror for a mobile phone company.
One of the instant hits in the Super Bowl ad stakes: A mash-up of 70s TV show 'The Brady Bunch', with Danny Trejo as Marcia and Boardwalk Empire actor Steve Buscemi as Jan. For a chocolate bar.
The big shock of the night: Bryan Cranston reprises his role as Breaking Bad's Walter White - working in a chemists, for an insurance company
Model Kate Upton in a massively over-the-top ad for an online game.
Liam Neeson, in another ad for an online game.
Lindsay Lohan, just after clipping a school bus in that car, for an insurance company.
Obviously, there were loads of film adverts - but while Jurassic World, Terminator Genisys, Fifty Shades of Grey and the like were pretty much as-you'd-expect, the ad for Minions was the pick of the bunch.
Pierce Brosnan, advertising a car. A house blows up at one point.
Sarah Silverman, showing off her wi-fi capabilities, in an advert for a phone network.
Snoop Dogg and Gilbert Gottfried order in some food, in an ad for a takeout company.