P.F. Chang's celebrates 10 years in the Middle East
We all love P.F. Chang’s, but did you know they first introduced the world to its made-from-scratch Asian cuisine way back in 1993? Now, 26 years later, the company has more than 300 locations across the globe and is the top Asian casual dining chain in the world, serving more dynamite shrimp, chicken lettuce wraps, hand-rolled dim sum, and Mongolian beef than any other restaurant company.
As part of their 10th anniversary celebrations here in the Middle East, the brand is planning to go through a multidimensional revamp that will redefine the P.F Chang’s dining experience in the region once again. And we’re excited!
Launching a variety of new dishes and an interactive new dining menu that is tech friendly, diners at P.F. Chang’s can scan QR codes with their phones to unlock videos of the brand history, interactive games for children, and exciting behind-the-scenes from the kitchens.
As the creators of the original recipes of popular dishes, including Chang’s chicken lettuce wraps and Mongolian beef, which have became staples around the world, their core popular items on the menu will still be available, while the restaurant will also be introducing an array of new dishes.
From uniforms and cutlery, to furniture and décor, P.F. Chang’s restaurants across the region will be getting a full revamp in addition to the complete refurbishment of select stores in the UAE and Kuwait, and new store launches in UAE, Oman and KSA. Each store will have a unique hand-painted mural that is special to that location, and no two murals across their 300 stores worldwide will be the same.
Always on the lookout to create the tastiest dishes, P.F. Chang’s also understands the growing demand for healthy eating, while also catering to specific dietary requirements – be it vegan or gluten-free. As all their dishes are made to order, the restaurant prides itself for being able to adapt menu items as per the customer’s request. This is one of the most important ways they stay true to the iconic P.F. Chang’s experience.
Here’s to another 10 years of delicious dishes at P.F. Chang’s in the Middle East!