Matthew McConaughey may be a world famous Oscar winner now, but that hasn’t stopped him from cashing on his current exposure.
The Dallas Buyers Club star has expanded his Just Keep Living brand with a line of T-shirts featuring his signature phrase "Alright, Alright, Alright".
The44-year-old actor first used the slogan in his break-out film Dazed and Confused and it has become his catchphrase after he mentioned it in several award acceptance speeches.
McConaughey kicked off most of his 2014 awards season speeches with the line, and he used it again at the Academy Awards on Sunday – and now the actor has put it on a set of T-shirts.
A portion of the proceeds from the line will benefit his Just Keep Living Foundation, which implements after-school fitness and wellness programs in inner city high schools.