A pop-up phenomenon which has swept the 1D world is coming to the UAE!
Temporary One Direction stores have thrilled fans in more than 20 cities worldwide, including New York, London, Sydney, Madrid and Copenhagen – and one’s opening in The Dubai Mall this weekend!
The outlet sells exclusive One Direction merchandise which isn’t available from any other retailers or even at concerts. Its 36 product lines include 12 styles of T-shirts, posters and – most popular of all – life-size cut-outs of each heartthrob member of the band. The boys are the driving force behind the pop-up stores and had a hand in designing many of the products in stock.
Shoppers will also have the chance to win one of five pairs of Diamond standing tickets to the boy band’s Dubai concert at The Sevens stadium this April. The 32,000-capacity event, which sold out in record time last summer, will be the largest concert ever staged in the Middle East.
Thomas Ovesen, Chief Operating Officer of concert promoter Done Events, said “We are thrilled to be able to offer Middle East Directioners another unique 1D opportunity, with the chance to grab some exclusive merchandise ahead of their fourth April show in Dubai. Fans should be quick, though – the store in The Dubai Mall is only open for nine days.”
A representative for The Dubai Mall said: “We are always striving to bring the best and most exclusive events and retail experiences for The Dubai Mall visitors.
“Our partnership with Done Events continues this ambition and certainly brings all Directioners in Dubai a once-in-a-lifetime opportunity to get their favourite 1D merchandise and souvenir products.”
INFO: 10am-12midnight daily, Fri 20-Sat 28 Feb, ground floor, near Dubai Aquarium and Underwater Zoo, The Dubai Mall, Doha St, Downtown Dubai, www.thedubaimall.com