He’s one of the Middle East’s top fitness instructors and now he’s opened his own facility, bringing his personal holistic approach to keeping fit and getting in shape.
2012 saw you establish Platform 3 Fitness. Tell us about the concept.
Platform 3 is based on three factors: personal training, nutrition and sports therapy. It’s about more than just numbers or scales. It’s how you feel about yourself and how it affects your everyday life. We realise that one size doesn’t fit all. Being a life coach and a personal trainer involves lots of listening. Only when you really understand a person can you tailor a programme for them that gets results.
How did you get into this?
As an overweight child who loved to eat! My family pushed me into action and soon I was playing football at a semi-professional level and went on to graduate with a degree in sports science and physiotherapy.
What advice would you give to anyone wanting to get in shape?
Prioritise yourself and don’t look at being healthy and fitn as a chore – look at it as a lifestyle.
Why has the UAE got such a problem with obesity?
A high variety of fast-food chains coupled with a sedentary lifestyle. It all starts at a tender young age. At Platform 3, we take an active role in the community by visiting schools and teaching kids how to exercise, what to eat and how important health and fitness is for generations to come. I feel strongly about it because I could relate to it. It can be daunting for a child and horrible to live through.