Tried to go on Instagram in the UAE this morning? You probably had a little difficulty, because Instagram is down and it seems to be global.
Users were greeted with empty profiles and a message that the app "cannot refresh feed".
The web version of the app is also faced problems. Heading to any page brought up only a "5xx Server Error".
Instagram is yet to comment on the crash - we imagine that's because thry have been frantically trying to remedy it.
Some people in the UAE are worried that it may now be blocked, but luckily that wasn't the case...
So, the people of Dubai did what they do best, take to Twitter to react to Instagram going down:
Brands even got in on the joke:
The rest of the world was pretty funny too: