Off Dutee Comes to the Middle East

Off Dutee Comes to the Middle East

09 Feb 2015

Online retailer SIVVI brings quirky London clothing label to the UAE

The Dubai-based online retailer, SIVVI.COM, is bringing the quirky London clothing label Off Dutee to the Middle East.

The label is the result of the one and only Sarah Jessica Parker commenting on one of the creators T-shirts by saying “cute tee”. Makers, Keeley Porteous and Sarah Philips wanted to create a cool clothing brand that celebrates effortless style for girls who prefer to be ‘off duty’.

“When we originally created Off Dutee we took a lot of inspiration from the model off-duty girls of Greenwich, Soho and Brooklyn. We wanted to create a luxe jersey range that offered easy to wear pieces. We are continually inspired by culture, travel, cities as well as the model off duty look” said the creators.

With oversized staple tees and tanks as well as trend led pieces like high-waisted shorts and cropped tops, playful quotes, slogans, chic motifs and on-trend prints, it’s no wonder celebs like Jessica Alba and Kendall Jenner are in on the action so get on the bandwagon too!