May 18 - 20 and National Day Weekend, mark these dates down people!
These are the only two times a year shoppers will be able to rush to clearance sales, a senior Dubai Festivals and Retail Establishment (DFRE) official has said. During these periods, retailers can offer sales of up to 90 per cent, reports Khaleej Times.
Saeed Mohammad Measam Al Falasi, executive director, retail and strategic alliances, DFRE, made the announcement while elaborating on the citywide three-day Super Sale from May 18, 2017, where shoppers can get discounts of 30-90 per cent from top brands across Dubai.
Talking about the idea behind the three-day Super Sale, Al Falasi said: "We intend to make this three-day Super Sale a permanent calender event so that people wait for it. It is part of our robust strategy revolving around the retail calendar to further boost the emirate's retail sector with regular promotional periods that benefit both retailers and shoppers."
Al Falasi explained why this type of sale can be expected just twice a year - National Day in December and the three-day Super Sale. "This is the only time retailers can run an up to 90 per cent sale, in accordance with the new regulation launched this year. Previously, certain brands ran such high percentage sales (up to 90 per cent) for long periods, but now that has changed. From 2017, it is only these two periods when you can see up to 90 per cent sales."
The only exception to this rule is if a store or brand is either shutting down, or closing a branch. The DED has to cancel the shop's licence before it can put up a clearance sale.
During the upcoming Super Sale, shoppers will get an opportunity to pick up amazing deals across a range of merchandise at the over-500 participating outlets.
Are you ready? We sure are!