New Kids On The Block

These hot new fashion labels are making waves in Dubai
ByNaomi ChaddertonMonday , 11 May 2015
New Kids On The Block

Pearls & Portraits
With the newly graduated Wunmi as Creative Director, this exclusive brand focuses on picturesque prints that portray a story through each piece. Inspired by everything from pearl divers to jewellery shopfront windows, the fabrics are luxurious yet sure to make a bold style statement. This is definitely not one for wallflowers.

INFO: Available at

Bringing together more than 40 jewellery designers including Anton Heunis and Kenneth Jay Lane, Cadenzza is our one-stop shop for all things fabulous. Make sure this new Dubai boutique is on your radar for those special occasions.

INFO: Available at City Centre Deira and Galeries Lafayette

The Fifth
Hailing from Down Under, this chic Aussie label offers a laid back aesthetic with both wardrobe staples and creative one-off pieces. Plus, with its realistic price point and super-high quality, you’re guaranteed to find pieces that will last you for seasons – be they office-friendly pencil skirts or casual tees.

INFO: Available at West LA

Paper London
Popular with the likes of Kate Hudson and Solange Knowles, Paper London was founded by ex-lawyer Philippa Thackeray and former Temperley designer Kelly Townsend. This quintessentially British brand produces its collections with London’s best manufacturers and now we can stock up on its sharp silhouettes and graphic designs thanks to the recent local launch.

INFO: Available at Valleydez

Led by three of the UK’s most influential high street names, Finery London is the brainchild of previous Topshop and ASOS gurus Caren Downie, Emma Farrow and Rachel Morgans. Elegant and feminine with a street-style edge – think cool-girl brogues, loose-fitting dresses and piles of minimalistic jewellery.

INFO: Available at

Off Dutee
Born from a random lift meeting between founders Keeley Porteous and Sarah Phillips with SJP (she commented on one of their tops, saying “cute tee”), this London-based label is inspired by the off-duty girls of Greenwich, Soho and Brooklyn. Kendall Jenner and Jessica Alba are already big fans and we’re quickly garnering our own collection of quirky tees, too!

INFO: Available at


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