Accolades are hugely encouraging. Over the last twelve months I was honoured to win the Grazia Style Award Best Regional Accessories Designer, the Emirates Woman Award Artists category and the Arab Woman Awards for Fashion Designer of the Year.
I need to play several roles in the span of a day. Being a small business owner requires being hands on every possible front so no two days are ever the same. I often oscillate between logistics tasks, accounting, designing, social media, PR and more.
Be relentless and keep going no matter how many obstacles arise on the way. There is a lot of competition in this field so it is important to stay true to yourself, pour your heart and soul into it, design with all you have and be passionate in order to stand out.
Always try to find new ways to renew yourself. Do things differently and don’t be afraid to be curious and explore new territory.
My plan for 2015 is to expand the presence of my brand both regionally and internationally while staying true to my design philosophy
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