Lebanese singing superstar Nancy Ajram has the midas touch in these parts so it's only fitting that she represent a Middle Eastern gold jewellery range.
The local legend has signed up for another stint as brand ambassador of Damas and is pictured here modelling their latest Farfasha collection.
Ajram was first signed as brand ambassador
when Farfasha was launched in 2005 to "target the vibrant and
fun-loving young ladies in the Middle East region". Farfasha soon became a popular gold
accessory for young consumers creating the so-called 'Generation Gold'.
In the current 60-second TV commercial, Ajram,
with her track Meen Ma Ando as backing music, is portrayed having a girls' night out with
three pals in downtown Beirut. The ad is being shown on major channels
across the Middle East and in key cinemas in UAE.
The Farfasha range Ajram is seen wearing is called the Moonlight Collection, also referred as
the Masterpiece, an 18k gold
collection drawing inspiration from "the mysteries of the night", which is made with dazzling laser cut gold so each
piece has the glint of diamonds.