Missoni Madness

The diffusion line for Target cause chaos in stores
Wednesday , 21 September 2011
Missoni Madness
Missoni for Target

We knew it was going to be a major hit – but no-one predicted that Missoni’s cut-price line for Target was going to cause such pandemonium! The exclusive 400 piece collection caused near in-store riots on it’s first day on sale, and crashed the infamous budget brand’s website within minutes of the stripy goodies  launching online. With wiley shoppers already listing their Missoni goodies on ebay for vastly inflated prices, we’re guessing a follow up collection is already in the works. Kerching!