Miss Selfridge opens flagship in Dubai

British brand finds its biggest Middle Eastern home yet
Wednesday , 16 February 2011
Miss Selfridge opens flagship in Dubai
Kimberly Wyatt rocked a Miss Selfridge outfit at the Teen Choice Awards

With a celebrity fan base that includes Demi Lovato, Lilly Allen and Amanda Seyfried it’s not hard to see why Miss Selfridge is a huge fashion hit worldwide. And with bang-on-trend cuts, colours and styles the British-based brand is about to explode onto the Dubai fashion market bigger than ever before. Yep, that's right, the store will open its very first flagsip store in the UAE on Saturday 19th February at The Dubai Mall’s Fashion Avenue. Located on the first floor make sure you get down there to get a first-look at the lush new range.

Miss Selfridge which started in 1966 in London has developed into one of the most sort after high street brands on the market. Their first flagship store is located on London’s famous Oxford Street and has over 200 shops worldwide. And while Dubai Mall is the first flagship hot spot for the brand in the Middle East it won’t be the last.

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