Paramedics dashed to dying Michael Jackson's side after a panic-stricken phone call from the superstar's Los Angeles home.
The dramatic call was made by a member of staff last night at just after 11pm UAE time.
Fire Department medics responded to the alert and arrived to find the 50-year-old singer collapsed and not breathing. It is believed had suffered a cardiac arrest.
The emergency staff rushed him to hospital in their vehicle, where a computer screen revealed chilling details of his condition.
A record of the call-out read: "50 year old male Not breathing at all." It gave the time of the call-out as 12.21pm local time.
Medics administered heart massage and oxygen along the route. But they could not revive the star.
Jacko's family were informed and rushed to his bedside as weeping fans began massing outside the city's UCLA Medical Centre.
There were screams of "You've got to save him, you've got to save him" as the star was stretchered in.
Mum Katherine made it to the hospital shortly after her son, although his father Joe was in Las Vegas when told the news. Close pal Elizabeth Taylor also rushed to the hospital to say her goodbyes.
Finally a doctor appeared and told shocked relatives and aides that all efforts to restart his heart had failed and that he had died.
Sister La Toya was seen running into the hospital sobbing after her brother was pronounced dead.
Los Angeles County Coroner Fred Corell last night confirmed that Jackson had died of heart failure at 2.26pm local time.