With her online magazine, Frontline Fashion (www.frontlinef.com), this Scottish humanitarian has seen her hard work pay dividends in disaster-stricken Haiti.
Tell us how you’ve made a difference in Haiti this year.
Frontline Fashion teamed up with the Royal Institute of Chartered Surveyors for a gala dinner. We raised almost Dhs50,000 in one evening. I finished the year in Haiti with the children living in the house that we built. This is no ordinary house. It’s an orphanage and a school. This is where the money goes from the people who support the project and buy our humani-tees.
What are your goals for 2013?
Moving forward with phase two of our long-term project to build a community on the eight acres of land that we purchased. We’ve already started work on our first well.
What was the inspiration behind Frontline Fashion?
On 12 January 2010, an earthquake registering 7.0 on the Richter scale hit the island of Haiti. Over 250,000 people were killed in under a minute. There are still over a million homeless. Within a space of two months, I had given up my job and was there helping in the aftermath. It was while I was there that I realised people don’t need to shun the glamour of the style industry in order to make a difference to others – hence Frontline Fashion, the online magazine, was born.
How does it help your cause?
Frontline Fashion stands to change existing culture and mindsets towards philanthropy and style. And through the Zanmi range [of clothing] I strive to raise awareness about humanitarian issues and funds to support projects.