Meet The Blonde Salad's Chiara Ferragni

Say hello to Italian-born Chiara Ferragni, the style queen behind The Blonde Salad – the blog site everyone is talking about
Tuesday , 19 November 2013
Chiara Ferragni
Chiara Ferragni
Chiara Ferragni
© 2012 Getty Images
Chiara Ferragni
Chiara Ferragni
Chiara Ferragni
Chiara Ferragni
© 2013 Getty Images
Chiara Ferragni

The Blonde Salad, is the notorious fashion fuelled blog started in 2009 by Chiara Ferragni, a 25 year-old Italian Law student. Chiara has fast become Italy’s most renowned fashion blogger and undoubtedly one of the greatest bloggers in the blogosphere today. Infusing her love and passion for fashion, photography, travel and lifestyle, the blog is quite literally her very own mixed salad of interests. 

Her heartfelt enthusiasm for fashion is contagious and with regular updates on both her style and daily doings, she has become a muse for which every reader craves. Reputed for featuring selfies and street style looks, The Blonde Salad has a daily reach of 110,000 site visitor’s propelling Chiara into receiving accolades such as “Blogger of the Moment” from TeenVogue and “Blogger Business of the Year” at the Bloglovin awards.  There is no denying that there are definitely brains behind this blonde beauty.

So what’s behind the name, The Blonde Salad? “I decided it was a fun name. Blonde because I was more blonde back then and salad because the way I was picturing my blog was as a mix of ingredients of my life such as parties, friends, fashion and so on.”

With style icons such as Grace Kelly and Brigitte Bardot, Ferragni has a very unique and very personal style and she most definitely knows a thing or two about the essential components to a good outfit.  Sometimes Rock, sometimes Romantic, Chiara hand picks style inspiration from movies, music and girls around her, “a song has an amazing power to me and can totally change my mood for the day”. Blending high end pieces with unique boutique finds, she manages to pull off chic street style whilst looking the picture of perfect high fashion.  With her regular go to designers being Chanel, Celine, Alexander Wang and our very own desert born brand Zayan the Label, it is no wonder she has become every style stalkers dream. From FROW in Paris and Milan to beaching in Thailand, there is not an outfit in her wardrobe that isn’t lust worthy.
 
The tremendous success of her blog has led her to partner up with various fashion brands, including collaborations with none other than Louis Vuitton, Mulberry and Yves Saint Laurent.  She has hosted a Dior Addict event as well as being appointed as the godmother for the new Furla “Candy Bag”.  One of her biggest adventures so far started in early 2010 when she launched her own shoe collection all Made in Italy called Chiara Ferragni, an array of personwally designed footwear by the Blonde herself.  In addition to all these great I-wish-it-was-me fashion moments, Chiara gets to trot the fashion globe from South Korea, Brazil, Japan, and Europe meeting the who’s who of the fashion world and leaving her Blonde mark.  

Chiara reveals to VIVA that her three can’t live without necessities are “a mascara, a lip balm and eyeliner”.  It’s the simple things that make the difference to this beautiful blonde!

Ferragni’s crayola color variety of Balenciaga bags, playful demeanour and natural charisma are just some of the reasons this ‘IT’ girl of the bloggerdorm caused a fashion frenzy when she landed in Dubai this month to host the coolest party in town for the Vogue Fashion Dubai experience with Vogue Italia, held at Sau*ce in Dubai Mall.  With more followers on Instagram than The Coveteur, The Man Repeller and Alexa Chung combined, the Blonde made quite an impact on the desert fashion scene. Dressed in the enviably cool Zayan the Label, Chiara brought a handful of Italian chic to our desert quarters. Visit www.theblondesalad.com to keep updated with Chiara and her stylish escapades! 

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