Not content on just being a pioneer of great music, The Beatles star Sir Paul McCartney has taken it upon himself, and his daughters, to educate the world about going veggie, for one day a week at least!
But, in true Sir Paul style, the Meat Free Monday Cookbook is no ordinary cookbook. The book is inspired by the music legend’s ongoing campaign, launched in 2009, where he and his daughters, Stella and Mary, urge fans to eat less meat, not only for their health and their finances, but in order to contribute to the sustainability of the world by reducing their environmental impact.
On his trip to Abu Dhabi in November 2011, Sir Paul was spreading the love about his latest venture. “I think many of us feel helpless in the face of environmental challenges,” he said. “Having one designated meat free day a week is actually a meaningful change that everyone can make, that goes to the heart of several important political, environmental and ethical issues all at once. For instance it not only addresses pollution, but better health, the ethical treatment of animals, global hunger and community and political activism.”
The Meat Free Monday Cookbook consists of menus for each of the 52 weeks of the year, and is packed with scrumptious vegetarian recipes such as basil and mushroom tart, spiced pumpkin pancakes, pilau rice with cashews, and watermelon granita. Recipes are seasonal, with healthy soups for Spring, fresh salads for the Summer, hot bakes for Autumn and comfort stews for Winter.
The book, which includes recipe ideas for breakfast, lunch, dinner, dessert and even packed lunches, contains contributions from Sir Paul, Stella and Mary, alongside entries from celebrity friends such as Twiggy, Vivienne Westwood and Kevin Spacey, plus internationally acclaimed chefs. With this book in your kitchen, going veggie will be easy.
A-list celeb fans include Gwyneth Paltrow, Joanna Lumley, Sir Richard Branson, Kate Bosworth, Kelly Osbourne, Sheryl Crow and many more.
INFO: The Meat Free Monday Cookbook is available online at Amazon and from major book suppliers for Dhs115. For more information about The McCartneys’ campaign visit www. meatfreemondays.com.