When labourers were criticized for wearing ‘inappropriate’ clothing as they took a dip in the sea, the owner of COEGA Sunwear stepped in to help with what is now planned to become an annual campaign.
Tell us about the success of your Drop Your Shorts for Good campaign.
The main success was raising awareness and setting the scene for making this an annual campaign. In the couple of weeks we ran it we collected almost 100 pairs of shorts and donated them to a labour camp in Al Quoz.
What was the inspiration behind it?
An article in 7 Days about the authorities cracking down on men swimming in their underpants. I had mixed emotions – most of these guys could not afford proper shorts and it seemed unfair that they were being stopped from swimming. But, at the same time, I have been on the beach and have seen some men coming out of the water and I could understand how many people could be offended.
What support did you get?
We got great support from a number of schools, 7 Days and Dubai 92.
Were you proud of your achievements?
Yes, I believe we did make some progress in the short period of time that we had to coordinate the campaign. It was gratifying to see the smiles of the men who received the shorts. It’s a big deal for them.
Will you repeat it this year?
Definitely. We believe the momentum will build year after year.