Masanori Ito

Foodies flock to this chef’s international fashion cuisine restaurant, 40 Kong
ByAhlan! Live ReporterThursday , 19 March 2015
Masanori Ito
© ITP Images

Running multiple kitchens, starting with 40 Kong and EDEN Beach Club for The Crystal Group, is a challenge but also a huge opportunity. I got to create menus from scratch for our new locations in Dubai and Morocco.  
It’s important to experiment. Some of my new inventions include a raw garden roll, which is a vegetarian roll with truffle. Integrating very European ingredients into traditional Japanese dishes takes them in a modern, innovative direction. The feedback I’ve received has been wholly positive!
Remember that there are three sides to every story: yours, the other person’s and the truth. I have to step back and respect other people’s opinions, even when I disagree with them. I’ve started putting myself in the other person’s shoes to understand the rationale behind their behaviour.
Chef Pierre Gagnaire is truly the Picasso of French cuisine. He created a peerless new food movement and is someone I greatly admire. 

I FOLLOW... 
WEBSITE: four-magazine.com
Aimed at high-net-worth individuals, this magazine concentrates on the world’s best food. 
TWITTER: @pierregagnaire 
I like to follow what my favourite chef is up to.
TWITTER: @arnaudbignon1
Tweets from the French-born two-Michelin-starred chef.  

FOLLOW ME... 
WEBSITE: 40kong.com, thecrystalgroup.net
TWITTER:@40kong
INSTAGRAM: @40kongdubai 
FACEBOOK: 40kong