Mahiki Marketing Executive Sophie Lily Kerr Talks Career

Mahiki Marketing Executive Sophie Lily Kerr Talks Career

18 Sep 2014

Find out how she made a career in club promotions

Tell us a bit about your background? 
I grew up in London and pursued a modelling career and then I migrated to the desert to have a taste of the fast life. I have now been in Dubai for four years running the marketing for various nightspots, including the famous Mahiki.

What bought you to Dubai?
I had been to Dubai many times on holiday before. London wasn’t offering me much at the time so when I was offered a job I of course jumped at the opportunity.  The lifestyle and the weather played a huge factor in my decision.  Let’s face it, who could say no?

Tell me about your role?
As Head of Marketing I am in charge of media networking and events planning as well as managing a fabulous team. Most people don’t realise that I work normal office hours and every week I host our award winning ladies night, Pink Ladies.

What do you love most about it?
The people firstly, we have the most loyal party goers.  I just love our Mahiki fans! Secondly the parties – I was recently invited to Ibiza for the Ciroc party. Finally, who can complain about working in paradise?

Are there any drawbacks?
I don’t really feel like there are any drawbacks apart from the tiki-tastic headache every now and again.

Working for Mahiki must spell long hours given the industry.  Does this get tiring?
Despite the fact that I work long hours, I try my best to maintain a healthy, balanced lifestyle. I go to early morning yoga and pilates classes to help me stay focused for the day ahead.

Mahiki has an impressive guest list of celebrities – do you ever get starstruck?
It comes with the industry, but if someone like Brad Pitt was to arrive then I’m sure I’d see stars.

What is one of your best memories as part of the job?
New memories are made weekly as I am able to network with fabulous people and I love being able to travel. I have made lifelong friends and seen Dubai from a whole new angle.

What do you wish you had known starting out?
Everything I have experienced has been a learning a curve. I don’t think anyone can predict what happens in this industry.

What are your goals for the future?
To be part of the team that takes Mahiki global. There are talks of us opening in the States - watch this space!

What advice would you give to others starting out in the industry?
I would tell people to keep a balanced lifestyle, because it’s easy to get carried away in the party scene.

What is the motto that you live by?
Enjoy every day to the maximum and remember that family always comes first.

Can you sum yourself up in three words?
Passionate, caring and hard working.