What do Britney Spears, Mariah Carey, Paris Hilton, Hilary Duff and Madonna all have in common? They are all blonde, they have all released albums (some more successful than others), and now they all have their own fragrances. That’s right - Madonna is jumping on the bandwagon and releasing her first scent, Truth or Dare, in Spring 2012. Soon it will be difficult to find a celeb who hasn’t been bottled. And, sorry, but they're all awful - even Sarah Jesscia Parker's. When will it stop? Don't they have enough money already? And what makes them think they're even qualified to enter the highly specialised art of perfume making? Oh yeah, that's right: a huge ego.